65% of the responses on my last poll answered "We are exhibiting"! With that we want to share insights around industry events.
We at Koval are ready to crush 2024—and that includes making sure our clients are too! Focusing on connecting people with other people is what we do best, and the industry has so many opportunities this year to do just that at trade shows across the country. As you continue to make plans for your booths, here’s three things to think about:
1. The Power of Great Visuals: There’s a reason why retail stores put so much effort into their window displays, both in person and online. The eye is naturally drawn to pretty pictures. What do your photos say about your company and its offerings? Do they take your breath away?
2. The Power of Great Storytelling: There’s a reason word of mouth advertising is successful—people want to hear about products and services from the mouths of others. Do you have a great story being told about your company? Is that great story accessible?
3. The Power of Great Film: When you combine great visuals with great storytelling, you get a great film. And those truly great films stop people in their tracks. It evokes emotions and gets people talking.
Think about how your strategy for events in 2024 is connecting and communicating with your ideal audience leading up to the event, during, and following up after the event.
Here at Koval, we specialize in harnessing these powers of greatness into something tangible that lets your company stand out from the crowd. Contact us today to make sure you are ready for 2024 and beyond.